Audits

Among the methods of service management at the points of contact with the client, we use sensation, segmentation of outlets, trade audit and retail audit. All these works involve full-time professionally trained employees - auditors. This makes it possible to see and evaluate the work of the sales team, identify deviations in a timely manner and design the required level of loyalty in relationships.

Types of audits:

• Census outlets
  • Census of all points selling a certain category of goods in a specified territory
  • Collection of all necessary information and formation of the final database
  • Transforming a customer database into a strategic infrastructure


• Segmentation
  • Segmentation of outlets by category potential
  • POS sales strategy update
  • Optimization of the routes of the sales team in terms of the number of personnel, the number of service points, the total time spent


• Trade audit
  • Development of a questionnaire with the setting of weighted KPIs and targets (at the point/format/division level)
  • Comprehensive assessment of the KPI performance of the trading team
  • SKU/APP/POSM Availability Check
  • Measuring the share of a manufacturer's shelf in a category
  • Price monitoring
  • Checking the trade equipment of the manufacturer
  • Monitoring merchandising standards
  • Promo Tracking


• Retail Audit. Collection of sales value & sales volume per category at the SKU level