Solutions
Consumer insights describe those attitudes, aspirations, needs and motivators that are decisive when taking purchase decisions for products and services. Consumer insight research uncovers person-immanent factors as well as product attributes and service aspects responsible for consumers’ purchase behaviors. Only companies who understand their customers will be able to offer appropriate solutions and secure the loyalty of their customers in the long run.
- Healthcare
- Experts: laboratory managers for laboratory analytical equipment and practice, Bio-medicals in hospital, equipment & diagnostics & imaging, KOLs in medicine and hospital administration …
- Patients & care givers: Patients of all therapeutic dimensions and care givers or parents of little patients …
- HCPs: Anesthetists’, Cardiologists, Diabetologists, Endocrinologists, ENT Specialists, Gastroenterologists, Gynecologist’s, Hematologists’, Infectiologists, Intensive Care Specialists, Internists, Nephrologists, Neurologists, Nurses, Oncologists, Ophthalmologists, Pediatrician’s, Psychiatrists, Pulmonologists, Radiologists, Sleep Disorder Specialists, Urologists, Wound Care Specialists …
- Automotive
- New product research using static and dynamic clinics, photo clinics etc.
- Communication research in terms of concepts, advertising, names, awareness, images
- Customer satisfaction research on products, sales and after sales dealer service
- Quality audit panel commercial vehicles
- Spare parts and accessories
- Consultancy that lead to a successful dealer network
- Trend research by analyzing the past, present and future market situation
- Conduction of Mystery Shopping (B2B and Consumer) with different research design starting with professional counselling sessions and ending up with observing and quantitative gatherings
- FMCG
- Tourism
- Research Consulting
- Questionnaire Design
- Data Collection Methodology
- Secondary Research
- Statistically valid sample selection
- Computer Tabulation
- Statistical Analysis
- Database Management
- Brand Mapping
- Market Segmentation
- B2B
- Consumers
- Luxuries
- Educational
- Technology
Our expertise in therapeutic areas is highly dosed.
A good 360 degree view on our routine business - we can cover:
The recent socio-economic and health context has had a strong impact on consumption and purchasing habits. However, the health crisis has not revealed radically new consumer trends, it has directly catalyzed those that were already at work.
Because the necessary resilience that consumers have had to demonstrate has resulted in the consolidation of several trends:
A relationship to consumption and supply more rooted in its dimensions of utility, sustainability, protection for oneself, for others and for the planet
A new multi-channel age, i.e. a hybridization of online and offline purchasing channels, with the corollary of the use of technology in the service of a more embodied purchasing experience
Strengthening the feeling of belonging to several communities, with the idea that each individual is now at the crossroads of a multitude of groups to which they belong and that it is the sum of these intersections that nourish their identity.
With, in the end, several attitudes towards consumption which can now cohabit, without opposing each other: an exacerbated pragmatism based on the search for the bargain, combined, on an ad hoc basis, with an uninhibited hedonism, which goes beyond the quest for the best quality/price ratio to access increased pleasure. All associated with a certain form of activism, which combines environmental concerns and responsible consumption.
It is the diversity of the methodological devices developed by Opinionocean which makes it possible to apprehend these movements of funds which cross the act of consuming, at the confluence of the symbolism and the logics of uses.
From ad hoc systems, we take advantage of the rigor and lessons of the human sciences to put them at the service of the business challenges of our clients.
Recent years have been marked by an awareness and increased sensitivity of tourist customers to societal and environmental issues.
The explosion of labels, the development of slow tourism, the rise of soft mobility, the success of offers geared towards nature and local riches, are all signs of this profound change in aspirations and expectations. And the recent health crisis, which has spurred a rise in local tourism, has reinforced this underlying trend.
Covid 19 caused a powerful shock which forced all the players to rethink their paradigms and their economic models, to go beyond a logic of development based on mass tourism and on carbon mobility such as the plane and the car. .
Today, many areas for renewal of the sector are emerging, foremost among which is the renewal of tourist imaginations and the development of new practices.
Opinion ocean Consultants has implemented a specific methodology, able to grasp the dynamics of the development of sustainable, responsible, social and solidarity tourism. This ad hoc approach has enabled its clients to:
To apprehend the representations associated today with holidays and travel, to grasp what has changed and what still remains essential
To determine the imaginations , values and perceptions associated with the notions of sustainable tourism
Evaluate the place now occupied by the social and environmental dimension in the choice of a destination
Identify prescription levers and explore current and potential uses
To identify the relevant signs of sustainability as well as the benchmarks taken into account by customers to assess a sustainable offer
We offer flexibility guided by extensive market research experience in providing the following types of services:
We work with you to select the appropriate methods for your goals and ensure that the methods and results are clearly explained so that you and your stakeholders have a clear understanding of the insights provided.
Targeting C-Suite, financial or IT executives? We have access to entry, mid and senior professionals throughout a wide and diverse range of industries.