Methodologies

We know and take into consideration the various distinctions and characteristics of different markets and cultures. We help our clients tailor their projects to the market, and go as in-depth as necessary to collect exactly the right information.

For your qualitative portion we use the following approaches

We use qualitative methods whenever it is important to take a look “behind the scenes”, i.e., to generate consumer insights. The aim is to analyses motives, needs and individual decision processes in depth. Qualitative fieldwork is moderated by a O2 employee with extensive experience and understanding of B2C as well as B2B target groups. Fieldwork in other countries is conducted in cooperation with specialized partner agencies. Depending on the task at hand and accessibility of target groups, we also use qualitative methods online.

Qualitative methods provide valuable insights, especially in the areas consumer insights, product and package testing .

  • ➤ Conduction of focus groups
  • ➤ Creative workshops
  • ➤ In-depth interviews with experts and consumers
  • ➤ Conduction of ethnographical studies / home visits
  • ➤ National and international car clinics
  • ➤ Concept development
  • ➤ Accompanied shopping’s
  • ➤ Gang surveys
  • ➤ Usability tests

When it comes to quantitative surveys, our data loggers can be found area-covering:

We use quantitative methods whenever it is important to obtain strategic figures and to get an objective view about market conditions or target groups. These methods provide measurable data and statistical security, especially for brand strategy as well as business development decisions. Despite the relatively rigid structure of quantitative research instruments, we aim at bringing the mere numbers to life and answering the question „why” for each quantitative project. We conduct quantitative projects in cooperation with independent fieldwork agencies.

Qualitative methods provide valuable insights, especially in the areas consumer insights, product and package testing .

  • In-Home
  • In-Hall
  • At the Point of Sale
  • Exit Interviews
  • Exhibition’s
  • Over the Phone
  • Online
  • Street Intercepts
  • Events